What is SEO copywriting?
SEO copywriting is very close to web copywriting and content writing, but also aims to boost your website’s position on search engine ranking pages (SERPs). While Google’s notorious lack of transparency means that there isn’t a fail-safe method of getting your website to number one, good SEO copywriting, tried-and-tested techniques and the latest SEO knowledge can give your site a better chance.
What does SEO copywriting involve?
To write good SEO copy, we firstly need to delve into your keywords to figure out which ones Google likes and use them accordingly – we can help you with keyword analysis to identify these keywords and phrases.
However, SEO copywriting isn’t just about using your keywords arbitrarily. The copy itself should first and foremost be relevant, useful, and written for your reader, not for Google. This is one of the things Google looks for when it ranks pages. It’s all about the quality of the writing and seamlessly incorporating your keywords into the copy, not the number of times you can shoehorn your keywords in. Plus, content that your audience loves will have a greater chance of being shared and linked to, which in turn helps your SEO.
What about on-page SEO?
On-page SEO refers to things like your headers, page title, meta descriptions, internal and external linking, and image alt text. We understand how web pages are coded and write copy for these technical page elements to give your website the best possible chance of SEO success.
Finally, it’s also important for us that we keep our SEO knowledge up to date – Google regularly changes its algorithms and we make sure we know how Google analyses content and all the latest trends so that I can pass on my knowledge to you.
Examples of our SEO copywriting
The Services pages on the ReAgent Chemical Services website are written with SEO in mind, and rank extremely well on search engines. They are full of useful information, and also contain all the keywords that audience uses to find the solution they need. Plus, the on-page SEO is on point. Here’s the chemical manufacturing page we wrote:
If you need highly optimised, engaging SEO copywriting services (doesn’t everyone?), complete the contact form below and let’s have a chat.