Project Description

During five years with The LEGO Group, I worked across B2B and B2C communications on a variety of global projects, including product launches, a new content strategy, advertising campaigns, digital marketing including SEO, paid search, web content and social media, international events, and PR. I left LEGO as a Senior Brand Manager to bring my experience and marketing acumen to my new business as a freelance copywriter. The assets you see here are from the most successful campaign I created and implemented during my time at LEGO – a direct response acquisition campaign which generated more than twice the number of leads forecast.

JC Copywriting