Examples of Work for The LEGO Group
Working for LEGO
Jessica spent just over five years working for LEGO Education. During her time there as Senior Brand Manager, she worked across B2B and B2C communications on a variety of global projects, including product launches, a new content strategy, advertising campaigns, digital marketing, and PR.
Since then, we have written the content for the sustainability section of The LEGO Group’s website, and regularly provide proofreading support for LEGO Education.
What we've done for The LEGO Group
- Website copy
- Campaigns
- Global product launches
- Brochures
- Direct mail
- Proofreading
LEGO Education's most successful marketing campaign
The emails you see here are part of a wide-reaching direct response acquisition campaign aimed at primary school teachers in the UK. Supported by print materials, video, and digital advertising, it was designed to engage teachers in using LEGO bricks to teach literacy. The campaign generated more than twice the number of leads forecast.
Website content writing for The LEGO Group
More recently, we have written the sustainability portal for the main LEGO website. The LEGO Group places huge importance on sustainability, and this is an important piece of work with a global impact.
Video marketing
The campaign was supported by an emotive video which demonstrates the power of using LEGO bricks in the classroom to achieve real results.
